Club Indgo
A creative collective's brand behind 7M+ streams and sold-out merch
CLUB INDGO is a creative collective, and I've shaped how it looks since 2021, from the logo and merch to the events and socials.
I wanted people to feel like they were part of something, and with 7M+ combined streams and multiple sold-out merch drops, that's what it turned into.
Pitch Deck
Deeper Than Merch
Merch is one of the most direct ways fans connect with us. We shoot every piece editorially, styled the way our community actually wears it, so each drop tells a story instead of looking like a product listing.
The Impact
One look across music, events, social and merch made Club Indgo easy to spot and easy to join. That has helped us reach 7M+ combined streams, multiple sold-out merch drops and 7,000+ followers on Instagram.