E2C Hub Brand Identity
Government Branding Is Boring, Challenge Accepted.
Led a full brand transformation for The E2C Hub, including a new logo, cohesive visual identity, and user-centered website, to make the organization recognizable and trustworthy across Massachusetts.
Logo and Ideas
The new logo and identity give the Hub one consistent look across the website, print and event materials, so it reads as the same trusted source wherever people meet it.
Open Data Day Conference
For the past 4 years, I've served as design lead for the Open Data Day Conference, owning the full visual identity end-to-end: event branding, signage, promotional materials, T-shirts, name tags, and awards. This gave me a rare chance to apply and evolve one identity system on a public stage year over year, scaling it alongside the event's growth from roughly 50 to over 100 participants.
