Event Flyers
Every flyer is a first impression for a night that hasn't happened yet
Designing flyers for music shows, DJ sets and dance parties taught me how to read a crowd. A live show and a late-night dance party pull totally different people, and the flyer gets a split second to reach them while they're scrolling. I had to learn when to lead with the artist, when to lead with the vibe of the night, and how type, color and motion set the mood before anyone walks in. All those fast turnarounds made me quicker with hierarchy, sharper with type and more intentional about who I'm designing for.
